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The International Olympic Committee chose Alibaba
Yiannis Exarchos, CEO of Olympic Broadcasting Service, said in an interview that the Beijing Winter Olympics Games will last about 1,000 hours and will be broadcast in 4K ultra-high-definition format for the first time. Some of the most important events will even be broadcast in the new 8K format.
This broadcast availability will also make it much more convenient for reporters who cannot attend sports events in person due to the epidemic. Traditional broadcasting requires TV stations to prepare satellite broadcasting vans and to set up special network lines on site. Broadcasting through the cloud enables global TV stations to receive live-streaming signals in the cloud itself. Broadcasters and short video processing platforms will make the whole process much more convenient for the media to live-stream remotely and make their own highlights portfolios.
This cloud broadcasting platform has been undergoing preparation for four years. Olympic Broadcasting Services and Alibaba
In addition, broadcasting on the cloud will offer a global feed of compelling, immersive experiences and content on more screens. Alibaba